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Global Chewing Gum Market Size was valued at USD 16.6 Billion in 2022. The Chewing Gum market industry is projected to grow from USD 17.8 Billion in 2023 to USD 25.6 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.80% during the forecast period (2023 - 2032). The rising demand for chewing gum products and the growing usage of chewing gum to treat ailments, are the key market drivers enhancing the market growth.
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Source: Secondary Research, Primary Research, RESEARCH LAYER Database and Analyst Review
The market is expected to be significantly impacted by the growing acceptance of therapeutic chewing gums for the treatment of medical conditions. Customers have responded well to goods including tooth whitening gums, energy gums, weight-loss gums, sleep gums, and focus gums, which has opened up new business options for manufacturers. Companies are always coming up with new uses for which effective chewing gums can be produced. These chewing gum producers have been working to address significant issues including stress management and mental wellness. For instance, in June 2020, private investors contributed EUR 1 million to the development of stress-relieving products by a French cannabis company named Rainbow. The company also debuted the wellness brand Kaya. It creates chewing gums with cannabidiol as a component to help people everyday manage stress using all-natural formulations.
Numerous diverse aspects of health have attracted the attention of manufacturers and the development of new products. For instance, in February 2020, Blockhead unveiled a "screwing gum" that promotes itself as an aphrodisiac. The product's marketing, packaging, hilarious innuendos, and robust social media presence have all been focused on luring young consumers. The key drivers of the chewing gum and candy sector's growth are innovation, production, and packaging. Consumer food preferences and eating habits, as well as customer health awareness and consciousness, are driving forces behind innovation. Manufacturers have been expanding their product ranges in response to consumer needs by incorporating useful substances, organic herbal fillings, and novel flavors. A product's uptake and sales are aided by creative packaging methods like eye-catching wraps, family-sized packs, resealable packaging, and advertising. For instance, Distinct Confectionery UK offered clients the chance to tailor the chewing on their pack to fit their preferences in 2021. The company went on to say that customers may send phrases and pictures, and these would be altered and customized to fit their design. The utilization of various package types and chewing gum product marketing campaigns aids in the growth of the global chewing gum industry.
Governments all across the world are adopting comprehensive strategies to reduce tobacco use, such as banning cigarette advertising, restricting smoking in public areas, gradually raising tobacco taxes, and placing strong health warnings on tobacco products. As a result, the market demand for nicotine gums may be fueled by the growing government support to reduce smoking among a larger consumer base and encourage the adoption of nicotine gums to reduce cravings, concentration problems, frustration, restlessness, and anxiety caused during the process of quitting smoking. Chewing gum that promotes weight loss is becoming more popular in industrialised nations, despite the fact that it is still a niche product. Diet-Burst Gum, 2X Slim Fast Gum, and Reducta Hunger Reduction Chewing Gum are a few of the gums designed specifically for weight loss. Thus, driving the Chewing Gum market revenue.
The global Chewing Gum market segmentation, based on Type, includes sugared chewing gum and sugar-free chewing gum. Sugared chewing gum segment accounted for the largest revenue share in 2022. Gum is a snack that is typically solely chewed out of instinct to masticate. Since people are becoming more health conscious, they are looking for tangible benefits from chewing gum. Some chewing gum producers advertise their products in the market by saying that they keep teeth clean. People who desire to stop smoking occasionally use chewing gums like nicotine gums. For instance, according to the Centers for Disease Control and Prevention, 65.3% of youth (middle school and high school students) in the United States considered quitting smoking in 2021.
The global Chewing Gum market segmentation, based on Distribution Channel, includes supermarkets/hypermarkets, convenience stores, specialty stores, and online retail. Convenience stores segment dominated the global Chewing Gum market in 2022. Chewing gums are considered to be excellent for checkout and point-of-purchase impulse purchases because the bulk of them cost less than $20. These not only enhance awareness of chewing gum with a purpose but also boost store sales. Additionally, these items have gotten closer to being necessities as they started to support lifestyles. As a result, it's common to see clients visiting pharmacies frequently to buy them.
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Source: Secondary Research, Primary Research, RESEARCH LAYER Database and Analyst Review
Insights into the markets in North America, Europe, Asia-Pacific, and the rest of the world are provided by the study. The North America Chewing Gum Market dominated this market in 2022 (45.80%). To capitalize on the market expansion boom, producers of chewing gum with a purpose have been taking a number of calculated steps in the sector. For instance, in September 2019, Hemptown USA unveiled a chewing gum with 15 milligrams of cannabidiol and 5 grams of cannabigerol. These drugs are readily absorbed by the body after consumption, leading to instant relaxation. These gums taste like mint. To maintain freshness and give a practical manner of dispensing, they are packed in foils. Further, In the North American area, the U.S. Chewing Gum market had the biggest market share, while the Canada Chewing Gum market had the quickest rate of expansion.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
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In 2022, the Europe Chewing Gum market had a sizable portion of the overall market. The industry is growing in Europe as a result of customers purchasing more products that offer practical benefits, such as dental benefits, and as their inclination for making impulsive purchases increases. Further, In the European region, the German Chewing Gum market had the biggest market share, and the U.K. Chewing Gum market had the quickest rate of growth.
From 2023 to 2032, the Asia Pacific chewing gum industry is anticipated to increase significantly. Similar circumstances may be seen in Asia Pacific, where companies have worked hard to earn their customers' loyalty. Tauriga Sciences, Inc., which has been manufacturing a variety of beneficial "supplement" chewing gums, gained HALAL certification for its primary brand, Tauri-Gum, under the supervision of Etimad Halal Certification in August 2020. South East Asia has a substantial market for HALAL products, which is expected to give the Asia Pacific brand a strong base. Moreover, In the Asia-Pacific region, the Indian Chewing Gum market had the quickest rate of growth while China's Chewing Gum market had the greatest market share.
Leading industry companies are making significant R&D investments in order to diversify their product offerings, which will drive the Chewing Gum market's expansion. Important market developments include new product releases, contractual agreements, mergers and acquisitions, greater investments, and collaboration with other organizations. Market participants are also engaging in a number of strategic actions to increase their global footprint. The Chewing Gum sector needs to provide affordable products if it wants to grow and thrive in a more competitive and challenging market environment.
One of the primary business strategies employed by manufacturers in the worldwide Chewing Gum industry to assist customers and expand the market sector is local manufacturing to reduce operational costs. Some of the biggest benefits to medicine have recently come from the Chewing Gum sector. Major players in the Chewing Gum market, including Perfetti Van Melle Group B.V., Mars, Incorporated, Lotte Corporation, Ferndale Confectionery Pty Ltd, The Kraft Heinz Company, Mondelez International, Inc., Haribo GmbH & Co. KG, The Hershey Trust Company, Zed Candy B.V., and Gumlink Confectionery Company A/S., are attempting to increase market demand by investing in research and development operations.
Food, pet products, non-chocolate confections, and chocolate products are all made and sold by Mars Inc. (Mars). M&M's, Snickers, Dove, Mars, Wrigley's, Orbit, Masterfoods, Extra, Uncle Ben's, Raris, Whistle, Pamesello, Seeds of Change, TastyBite, Pedigree, Whiskas, Royal Canin, Gomo, Cocoavia, Double mint, and TWIX are among the brands under which the firm sells its goods. Mars also operates animal hospitals in the US and Canada under the Banfield brand. The company sells its goods to wholesalers, specialized stores, retailers, and veterinary offices. It conducts business in the Americas, the Asia-Pacific, Europe, and the Middle East. Mars' US corporate offices are located in McLean, Virginia. Mars In April 2022, ECLIPSE PLUS and EXTRA WHITE, two new gum products, were released by Wrigley Australia. The new ECLIPSE PLUS line has two subcategories: comfort and release.
To help people enjoy tasty goods, Perfetti Van Melle Group B.V. operates a global candy company. The company manufactures and markets chewing gum, chewy mint, candy, lollipops, and other goods so that customers can select the flavors that best fit their tastes. In August 2019, Perfetti Van Melle Group B.V. expanded the portfolio of its center fresh chewing gum brands by launching center fresh 3-layer gum in India. To gain market share in the "fresh breath confidence" sector and broaden its product offerings under the Centre Fresh brand, the business launched the product.
· Perfetti Van Melle Group B.V.
· Mars, Incorporated
· Lotte Corporation
· Ferndale Confectionery Pty Ltd
· The Kraft Heinz Company
· Mondelez International, Inc.
· Haribo GmbH & Co. KG
· The Hershey Trust Company
· Zed Candy B.V.
· Gumlink Confectionery Company A/S
June 2019: The launch of the luscious fruit chewing gum brand was announced by Mars, Inc. as a way to strengthen its position in India and increase the range of products it offers.
March 2021: As part of the growth of its product portfolio, Mars Wrigley introduced Orbit (a sugar-free gum) and Doublemint in the Rupee 1 category. The portfolio increase is part of the company's regionalization strategy, which tries to penetrate smaller markets.
· Sugared Chewing Gum
· Sugar-free Chewing Gum
· Supermarkets/Hypermarkets
· Convenience Stores
· Specialty Stores
· Online Retail
· North America
- US
- Canada
· Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
· Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
· Rest of the World
- Middle East
- Africa
- Latin America
|
Report Attribute/Metric |
Details |
|
Market Size 2022 |
USD 16.6 Billion |
|
Market Size 2023 |
USD 17.8 Billion |
|
Market Size 2032 |
USD 25.6 Billion |
|
Compound Annual Growth Rate (CAGR) |
4.80% (2023-2032) |
|
Base Year |
2022 |
|
Market Forecast Period |
2023-2032 |
|
Historical Data |
2018- 2022 |
|
Market Forecast Units |
Value (USD Billion) |
|
Report Coverage |
Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
|
Segments Covered |
Type, Distribution Channel, and Region |
|
Geographies Covered |
North America, Europe, Asia Pacific, and the Rest of the World |
|
Countries Covered |
The U.S., Canada, German, France, U.K, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
|
Key Companies Profiled |
Perfetti Van Melle Group B.V., Mars, Incorporated, Lotte Corporation, Ferndale Confectionery Pty Ltd, The Kraft Heinz Company, Mondelez International, Inc., Haribo GmbH & Co. KG, The Hershey Trust Company, Zed Candy B.V., and Gumlink Confectionery Company A/S |
|
Key Market Opportunities |
The rapid consumption of chewing gum |
|
Key Market Dynamics |
The growing popularity of chewing gums for curing the health conditions and the rising popularity of the chewing gum products |
The global Chewing Gum Market was valued at USD 16.6 billion in 2022, and it is estimated to reach USD 25.6 billion by 2032.
The global market is projected to grow at a CAGR of 4.80% during the forecast period, 2023-2032.
North America had the largest share in the global market
The key players in the market are Perfetti Van Melle Group B.V., Mars, Incorporated, Lotte Corporation, Ferndale Confectionery Pty Ltd, The Kraft Heinz Company, Mondelez International, Inc., Haribo GmbH & Co. KG, The Hershey Trust Company, Zed Candy B.V., and Gumlink Confectionery Company A/S
The Sugared Chewing Gum Type dominated the market in 2022.
The Convenience Stores Distribution Channel had the largest share in the global market.
Report Code :
RL65155
Published on :
Sep 2023
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