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Global False Eyelashes Market Size was valued at USD 1.4 billion in 2022. The False Eyelashes market industry is projected to grow from USD 1.55 billion in 2023 to USD 1.8 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 3.78% during the forecast period (2023 - 2032). Cosmetics purchases are increasing, and there are more working women in emerging economies, which are the key market drivers enhancing the market growth.
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Source: Secondary Research, Primary Research, RESEARCH LAYER Database and Analyst Review
The market is growing as a result of the emerging trend of utilizing cosmetics, beauty products, and makeup to improve look. The market is also being expanded by evolving fashion trends, growing personal care expertise, rising interest in eye products among beauty industry professionals, urbanization, and influencer marketing on social media platforms.
Businesses have largely relied on social media influencers to develop the reputation of their brand among consumers. Public figures frequently advertise these products on YouTube and Instagram, and some even post videos on how to use them properly. For instance, the Lashifycompany has mostly promoted its synthetic eyelash products on social media. Several significant companies in the cosmetics sector rely on social media influencers to market their products. Estée Lauder, for instance, spends over 75.0% of its marketing expenditure on these influencers. Millennials and young people have boosted their use of false eyelashes in response to the growing fashion trends. Additionally, both salons and beauty professionals use false eyelashes for wedding makeup. For party and club wear, many manufacturers also provide false eyelashes integrated light and sound sensors. Businesses are providing an inventive range of artificial eyelashes, with China playing a big role.
Due to easy access to famous fashion products in recent years, false eyelashes have changed from a special occasion accessory to an essential everyday accessory. Companies in this industry have been able to adapt to shifting consumer needs because of their level of popularity. The result is a product that is easy to use thanks to the market. Manufacturers design a wide selection of products so that consumers may assist with quick and easy installation. The popularity of these lash extensions among women has increased as a result. Since most fake eyelashes need to be able to be glued in, the invention of magnetic lashes has increased the product's popularity even further.
2018 saw the launch of Ardell Professional's vast line of magnetic eyelashes, a cutting-edge product breakthrough. All US stores that can be reached, including Target, Walmart, and Walgreens, will sell these products. In addition, the accessibility of modern convenience stores has transformed them into one-stop shops for many different categories. Because they are more convenient for customers and promote impulse buying, brands are therefore more likely to enter the market through these channels.Thus, driving the False Eyelashes market revenue.
The global False Eyelashes market segmentation,based on Type, includes strip lashes, individual flare lashes, and individual single lashes.Individual flare lash sales dominated the global market in 2022. Individual flare lashes come in single and flared forms to suit the preferences of the customers and produce a dramatic yet natural look. Despite the fact that there are alternatives for temporary and permanent artificial eyelash extensions, most clients choose to wear them for a long time because the procedure requires a lot of time. A specialist is typically necessary to apply each lash or cluster of lashes correctly.
The global False Eyelashes market segmentation, based on Production Process, includes machine made and hand made.Due to the improved quality of machine-made false eyelashes, the machine-made category now holds a monopoly on the global false eyelash market.
The global False Eyelashes market segmentation,based on Raw Material, includessynthetic hair, human hair, and animal hair & fur, and others. A significant portion of the global market is occupied by the human hair category since it is more affordable and lightweight than other material types. By choosing human hair-based lashes over those made of other materials, consumers can also reduce their risk of lash discomfort. This element will aid the human hair market in producing significant product sales.
The global False Eyelashes market segmentation, based on Distribution Channel, includes store based and non store based. The store-based sector controlled the whole market in 2022. This is because these companies offer a wide range of both inexpensive and pricy eye cosmetic goods. Such businesses' ongoing delivery of deeply discounted cosmetics would also raise consumer demand for the goods.
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Source: Secondary Research, Primary Research, RESEARCH LAYER Database and Analyst Review
Insights into the markets in North America, Europe, Asia-Pacific, and the rest of the world are provided by the study.The North AmericaFalse Eyelashes Market dominated this market in 2022 (45.80%). This can be attributed to the fact that celebrities and lash companies have worked very hard to sell their products in order to boost their revenue from the United States and Canada. For instance, in May 2019, Kim Kardashian introduced her cosmetics line "Mrs. West Bridal" in Los Angeles. The adoption of innovative and enticing cosmetic products in North America as a result of a considerable advancement in the entertainment industry shows the region's strong need for fake eyelashes. Additionally, a significant customer preference for premium artificial eyelashes will boost revenue in North America in 2021. Further, In the North American area, the U.S. False Eyelashes market had the biggest market share, while the Canada False Eyelashes market had the quickest rate of expansion.
Further, the major countries studiedin the market reportare The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
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Source: Secondary Research, Primary Research, RESEARCH LAYER Database and Analyst Review
Europe False Eyelashes market accounts for the second-largest market share. The main driver of the European fake eyelash industry is the rising preference for artificial eyelashes made of high-quality materials among consumers in the UK, Italy, and Spain. Germans' evolving fashion tastes in terms of beauty and grooming are also boosting the growth of the European market. Further, In the European region, the German False Eyelashes market had the biggest market share, and the U.K. False Eyelashes market had the quickest rate of growth.
The Asia Pacific False Eyelashes market is expected to register significant growth from 2023 to 2032, with Increased consumer knowledge of new beauty trends and the availability of new, more effective products in countries like in India, China, South Korea, and the Philippines, among others, will drive the regional market throughout the forecast period. Rising consumer spending on South Korean and Japanese beauty products is anticipated to support the region's growth during the projected year. Moreover, In the Asia-Pacific region, the Indian False Eyelashes market had the quickest rate of growth while China's False Eyelashes market had the greatest market share.
Leading industry companies are making significant R&D investments in order to diversify their product offerings, which will drive the False Eyelashes market's expansion. Important market developments include new product releases, contractual agreements, mergers and acquisitions, greater investments, and collaboration with other organizations. Market participants are also engaging in a number of strategic actions to increase their global footprint. The False Eyelashes sector needs to provide affordable products if it wants to grow and thrive in a more competitive and challenging market environment.
One of the primary business strategies employed by manufacturers in the worldwide False Eyelashesindustry to assist customers and expand the market sector is local manufacturing to reduce operational costs. Some of the biggest benefits to medicine have recently come from the False Eyelashes sector.Major players in the False Eyelashes market, including Ardell International, Inc, KISS Products, Inc., L'Oréal S.A., Esqido, MAC Cosmetics, Huda Beauty FZ-LLC, PAC Cosmetics, House of Lashes, Parfums de Coeur, Ltd., Kosé Corporation, Lilly Lashes, Velour, Beauty Box LLP, Provoc, and Miss Claire Cosmetics, are attempting to increase market demand by investing in research and development operations.
The company Revlon Inc. manufactures, distributes, and markets cosmetic care products. The company's product line includes cosmetics, hair color, hair care and treatments, beauty tools, men's grooming products, anti-perspirant deodorants, perfumes, skincare, and other goods for beauty care. Along with Revlon, Almay, SinfulColors, Mitchum, Revlon ColorSilk, Llongueras, Revlon ColorStay, Revlon Age Defying, and Revlon PhotoReady, some of its brands include Juicy Couture, Curve, AllSaints, and John Varvatos. In July 2021, Revlon Inc. unveiled the "Revlon Megan Thee Stallion Hot Girl Sunset collection," a series of fake eyelashes with Megan Thee celebrity inspiration.
Huda Beauty is a producer of numerous cosmetics industry-approved beauty care products. Customers can purchase their preferred skin care and cosmetics products from the company's online and physical boutiques, which sell a selection of cosmetics and handcrafted accessories like fake eyelashes, false nails, henna tattoos, lipsticks, and lip contouring products. In August 2019, Huda Beauty teamed up with Kahlana Barfield Brown, a former fashion editor for In style and current general beauty editor, to create artificial eyelashes under the 'Kahlana#21' brand.
· Ardell International, Inc
· KISS Products, Inc.
· L'Oréal S.A.
· Esqido
· MAC Cosmetics
· Huda Beauty FZ-LLC
· PAC Cosmetics
· House of Lashes
· Parfums de Coeur, Ltd.
· Kosé Corporation, Lilly Lashes
· Velour, Beauty Box LLP
· Provoc
· Miss Claire Cosmetics
July 2021: The Becky G-owned Treluce Beauty company teamed up with the cosmetics manufacturer Made by Collective to launch eye beauty products like eye shadow, eyeliners, and fake eyelashes for the Latin American market.
September 2020: The cosmetics business Love Seen was introduced by Jenna Lyons. The business offers 15 distinct types of artificial eyelashes in a variety of hues, forms, lengths, and styles.
· Strip Lashes
· Individual Flare Lashes
· Individual Single Lashes
· Machine Made
· Hand Made
· Synthetic Hair
· Human Hair
· Animal Hair & Fur
· Others
· Store Based
· Non Store Based
· North America
- US
- Canada
· Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
· Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
· Rest of the World
- Middle East
- Africa
- Latin America
|
Report Attribute/Metric |
Details |
|
Market Size 2022 |
USD 1.4 Billion |
|
Market Size 2023 |
USD 1.55 Billion |
|
Market Size 2032 |
USD 1.8 Billion |
|
Compound Annual Growth Rate (CAGR) |
3.78% (2023-2032) |
|
Base Year |
2022 |
|
Market Forecast Period |
2023-2032 |
|
Historical Data |
2018- 2022 |
|
Market Forecast Units |
Value (USD Billion) |
|
Report Coverage |
Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
|
Segments Covered |
Type, Production Process, Raw Material, Distribution Channel, and Region |
|
Geographies Covered |
North America, Europe, AsiaPacific, and the Rest of the World |
|
Countries Covered |
The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
|
Key Companies Profiled |
Ardell International, Inc, KISS Products, Inc., L'Oréal S.A., Esqido, MAC Cosmetics, Huda Beauty FZ-LLC, PAC Cosmetics, House of Lashes, Parfums de Coeur, Ltd., Kosé Corporation, Lilly Lashes, Velour, Beauty Box LLP, Provoc, and Miss Claire Cosmetics |
|
Key Market Opportunities |
Influence of social media and innovative marketing strategies |
|
Key Market Dynamics |
Increasing consumer spending on cosmetic products and increasing working women population in emerging countries |
The global False Eyelashes market size was valued at USD 1.4Billion in 2022.
The global market is projected to grow at a CAGR of 3.78% during the forecast period, 2023-2032.
North America had the largest share in the global market
The key players in the market are Ardell International, Inc, KISS Products, Inc., L'Oréal S.A., Esqido, MAC Cosmetics, Huda Beauty FZ-LLC, PAC Cosmetics, House of Lashes, Parfums de Coeur, Ltd., Kosé Corporation, Lilly Lashes, Velour, Beauty Box LLP, Provoc, and Miss Claire Cosmetics
The Individual Flare LashesType dominated the market in 2022.
The Machine MadeProduction Processhad the largest share in the global market.
Report Code :
RL65289
Published on :
Sep 2023
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