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Global Non-Toxic Nail Polish Market Size was valued at USD 2.4 Billion in 2022. The Non-Toxic Nail Polish market industry is projected to grow from USD 2.6 Billion in 2023 to USD 3.8 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.60% during the forecast period (2023 - 2032). Particularly among millennials, consumer interest in nail care and nail art products is growing. Investments in R&D are also increasing, and the usage of natural resources is becoming increasingly widespread, are the key market drivers enhancing the market growth.
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Source: Secondary Research, Primary Research, RESEARCH LAYER Database and Analyst Review
Customers' growing interest in nail care and art products, particularly among millennials, is the key factor driving market expansion. Nail art and extensions are also a significant part of grooming among millennials. Following that, it is projected that the product demand will rise throughout the forecast period. Additionally, it is predicted that demand for nail polish would rise in the future due to the introduction of non-toxic, natural nail polishes with less ingredients.
Nail polish is used to create decorations for the toes or fingers. Due to the easy accessibility of several brands, colors, and types through a range of distribution channels, such as specialty shops, supermarkets, hypermarkets, and others, the nail polish market has increased in terms of value sales. Additionally, it is anticipated that the number of working women would increase quickly over the course of the projection period, opening up tremendous opportunities for market growth.
The appeal of natural ingredients and rising R&D spending have encouraged manufacturers to release innovative goods. For instance, OPI, one of the leading brands in the market, just announced the launch of its natural, vegan, and non-GMO nail paint in August 2021. 52 million Facebook users exhibited interest in nail polish in 2021, according to Facebook's targeting of its ads; the bulk of these viewers are between the ages of 25 and 34, followed by 18 to 24 and 35 to 44.
Rising celebrity involvement in the promotion of eco-friendly cosmetics and personal care goods, notably nail polish, is expected to be well received by young consumers. Millennials who spend a lot of time online strongly choose content that is the subject of heated debate, brand-new releases, and celebrity endorsements. As a result, the sector is anticipated to have a very high potential for growth during the projection period. Thus, driving the Non-Toxic Nail Polish market revenue.
The global Non-Toxic Nail Polish market segmentation, based on Product Type, includes base coat, topcoat, gel, and others. The base coat segment dominated the global market in 2022. Even the market share for non-toxic nail polish is anticipated to grow at the fastest rate in this industry.
The global Non-Toxic Nail Polish market segmentation, based on Finish, includes glossy, matte, glitter, satin, and others. The glossy category dominated the global non-toxic nail polish market in 2022. The glossy and matte categories function effectively since they are frequently the top choices for customers. These market sectors will help to realize the projected CAGR.
The global Non-Toxic Nail Polish market segmentation, based on Distribution Channel, includes store based and non-store based. Due to the fact that most consumers prefer to shop in physical stores, the store-based segment will dominate the global market in 2022.
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Source: Secondary Research, Primary Research, RESEARCH LAYER Database and Analyst Review
Insights into the markets in North America, Europe, Asia-Pacific, and the rest of the world are provided by the study. The North America Non-Toxic Nail Polish Market dominated this market in 2022 (45.80%). Customers in the United States and Canada are willing to pay a lot of money to look better. The market in this region is growing as a result of this. The Middle East is expected to experience the second-fastest growth rate among the regions throughout the forecast timeframe. This is because more affluent consumers are willing to spend money on cosmetics, especially nail cosmetics, in countries like South Africa, the United Arab Emirates, and others. The market is anticipated to benefit greatly from this in terms of value sales growth. Further, In the North American area, the U.S. Non-Toxic Nail Polish market had the biggest market share, while the Canada Non-Toxic Nail Polish market had the quickest rate of expansion.
Further, the major countries studied in the market report are The US, Canada, German, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
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Source: Secondary Research, Primary Research, RESEARCH LAYER Database and Analyst Review
Europe Non-Toxic Nail Polish market accounts for the healthy market share in 2022. The demand for the product is expected to rise as a result of customer preferences for goods made naturally, notably in countries like the UK and Germany. Additionally, the preference of consumers for vegan goods in this area, notably in countries like the U.K. and Germany, is anticipated to have a significant positive impact on the growth of vegan products throughout the projected period. Further, In the European region, the German Non-Toxic Nail Polish market had the biggest market share, and the U.K. Non-Toxic Nail Polish market had the quickest rate of growth.
The Asia Pacific Non-Toxic Nail Polish market is expected to register significant growth from 2023 to 2032. This is because there are more working women in countries like China and India than there used to be, and because they are more interested in spending money on nail care and fashion trends, which is increasing the demand for nail paint. In addition, it is projected that the growing young population in a country like India will offer tremendous opportunities for growth in the years to come. Moreover, In the Asia-Pacific region, the Indian Non-Toxic Nail Polish market had the quickest rate of growth while China's Non-Toxic Nail Polish market had the greatest market share.
Leading industry companies are making significant R&D investments in order to diversify their product offerings, which will drive the Non-Toxic Nail Polish market's expansion. Important market developments include new product releases, contractual agreements, mergers and acquisitions, greater investments, and collaboration with other organizations. Market participants are also engaging in a number of strategic actions to increase their global footprint. The Non-Toxic Nail Polish sector needs to provide affordable products if it wants to grow and thrive in a more competitive and challenging market environment.
One of the primary business strategies employed by manufacturers in the worldwide Non-Toxic Nail Polish industry to assist customers and expand the market sector is local manufacturing to reduce operational costs. Some of the biggest benefits to medicine have recently come from the Non-Toxic Nail Polish sector. Major players in the Non-Toxic Nail Polish market, including Orly International Inc, Kure Bazaar SAS, Smith & Cult, LLC, NBY London Ltd., Kosé Corporation, Art of Beauty Inc, Pacifica Companies, Benecos, Cienna Rose Limited, butter LONDON, LLC, Soigné nails, Jenson, Kester Black, Honeybee Gardens Inc., Karma Organic Spa, and Beautylish, Inc., are attempting to increase market demand by investing in research and development operations.
The Estee Lauder Companies Inc. is a manufacturer, marketer, and distributor of personal care products. The company sells products for skin care, hair care, fragrance, and cosmetics. GLAMGLOW, Aramis, Origins, Bobbi Brown, Aveda, Clinique, Darphin, Dr. Jart+, Editions de Parfums Frederic Malle, and Estee Lauder are just a few of the brands that Estee Lauder sells products under. It also offers items through various channels in addition to licensed freestanding stores, online retail stores, duty-free shops, specialist multi-brand retailers, department stores, perfumeries, beauty salons and spas, and outlets at airports, cruise terminals, and airlines. The organization has operations throughout the Americas, Europe, the Middle East, Asia-Pacific, and Africa. The headquarters of Estee Lauder are located in New York City, in the United States. In June 2021, Estee Lauder Companies provided seed funding for Faculty, a range of nail polish for guys. The business hit the market with nail polish formulas that were also free of several common chemicals used in nail paint production, vegan, and cruelty-free.
Sally Hansen is an American cosmetics brand for women. Trimmers, eyelash curlers, brush kits, nail paint and remover, kits for hair removal wax, and more are available. It was founded in New York City, where it currently has its main office. A limited-edition series of nail colors from Sally Hansen and marshmallow candy producer Peeps Brand will be available in March 2023. The Sally Hansen Insta-Dri X Peeps Collection consists of seven brand-new hues with a sweet texture that mimics a sugar-coated marshmallow treat.
· Orly International Inc
· Kure Bazaar SAS
· Smith & Cult, LLC
· NBY London Ltd.
· Kosé Corporation
· Art of Beauty Inc
· Pacifica Companies
· Benecos
· Cienna Rose Limited
· butter LONDON, LLC
· Soigné nails
· Jenson
· Kester Black
· Honeybee Gardens Inc.
· Karma Organic Spa
· Beautylish, Inc.
March 2023: The Wealthy Auntie Tea Party will be held in 2023 by Sainte Nèl, a non-toxic nail care and wellness firm with its headquarters in Tulsa, to celebrate spring and earn money for its charity endeavors. A private gathering will feature a tea sampling of tea brands run by women. Each ticket holder will receive a set of custom-crafted tea cups and saucers made of china as they leave.
January 2022: 'Colorbar' is a popular beauty brand that has released 128 colours of vegan nail lacquer/nail paint.
· Base Coat
· Topcoat
· Gel
· Others
· Glossy
· Matte
· Glitter
· Satin
· Others
· Store Based
· Non Store Based
· North America
- US
- Canada
· Europe
- Germany
- France
- U.K.
- Italy
- Spain
- Rest of Europe
· Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Australia
- Rest of Asia-Pacific
· Rest of the World
- Middle East
- Africa
- Latin America
Report Attribute/Metric |
Details |
Market Size 2022 |
USD 2.4 Billion |
Market Size 2023 |
USD 2.6 Billion |
Market Size 2032 |
USD 3.8 Billion |
Compound Annual Growth Rate (CAGR) |
5.60% (2023-2032) |
Base Year |
2022 |
Market Forecast Period |
2023-2032 |
Historical Data |
2018- 2022 |
Market Forecast Units |
Value (USD Billion) |
Report Coverage |
Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
Segments Covered |
Product Type, Finish, Distribution Channel, and Region |
Geographies Covered |
North America, Europe, Asia Pacific, and the Rest of the World |
Countries Covered |
The US, Canada, German, France, U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
Key Companies Profiled |
Orly International Inc, Kure Bazaar SAS, Smith & Cult, LLC, NBY London Ltd., Kosé Corporation, Art of Beauty Inc, Pacifica Companies, Benecos, Cienna Rose Limited, butter LONDON, LLC, Soigné nails, Jenson, Kester Black, Honeybee Gardens Inc., Karma Organic Spa, and Beautylish, Inc. |
Key Market Opportunities |
Day-by-day changes in fashion trends |
Key Market Dynamics |
The growing interest in nail art and care products among consumers, especially millennials and increasing investments in research and development, coupled with the rising trend of natural ingredients |
The global Non-Toxic Nail Polish Market was valued at USD 2.4 billion in 2022, and it is estimated to reach USD 3.8 billion by 2032.
The global market is projected to grow at a CAGR of 5.60% during the forecast period, 2023-2032.
North America had the largest share in the global market
The key players in the market are Orly International Inc, Kure Bazaar SAS, Smith & Cult, LLC, NBY London Ltd., Kosé Corporation, Art of Beauty Inc, Pacifica Companies, Benecos, Cienna Rose Limited, butter LONDON, LLC, Soigné nails, Jenson, Kester Black, Honeybee Gardens Inc., Karma Organic Spa, and Beautylish, Inc.
The Base Coat Product Type dominated the market in 2022.
The Glossy Finish had the largest share in the global market.
Research on the market is done by industry professionals who provide personalized insights on the industry structure, market segmentation, Type assessment, competitive landscape (CL), along with penetration, and emerging trends. In addition to years of professional experience in their various fields and sectors, their analysis is largely based on primary interview (60%) and secondary research (40%) as well as years of professional experience. In addition, our researchers forecast the market's direction over the following seven years by examining past trends and the market's current position. Additionally, various trends of segments and categories that are geographically portrayed are studied and estimated using primary and secondary research.
The key level executives (VP, CEO, Marketing Directors, and Business Development Managers) of the major industry participants who are active and prominent as well as mid-scale businesses operating in this market were interviewed in-depth for this supply-side report by overall Global Market Research.
Extensive primary research was conducted to gain a deeper grasp of the market and industry. Both primary and secondary research, as well as years of pertinent professional experience, are used to support the analysis. By analyzing past and present market patterns, our experts were able to forecast the market's course over the following seven years. For the geographically offered categories in the list of market tables, it differs per category. In connection with the Global Market research report, we also conducted a number of primary interviews with senior level executives (VP, CEO's, Directors, Marketing Directors, Business Development Managers, CFOs, Technical Consultants, Key Opinion Leaders, Industry Experts, Decision Matrix Authorities, and other crucial individuals) of the key industry players who dominated the Global market.
The primary purpose of secondary research was to gather, identify, and validate the information necessary for the thorough, technical, market-focused, and commercial analysis of the global market. With the use of this study, it was also possible to classify and segment the market in accordance with market trends, geographic markets, and regional considerations linked to market type. Analysts have gathered data in the Distribution Channel for the study of the market from reliable sources including annual reports, journals, white papers, corporate presentations, company websites, international organizations of Energy and Power manufacturers, credible paid databases, and many others to gather reliable intel.
Both top-down and bottom-up methodologies were employed to assess the accuracy of the global market size. The market for as a whole was estimated using these methods for a number of different dependent submarkets. Secondary research was used to address the major industry players, and primary and secondary research was used to calculate their market shares in the various regions. This complete intellectual process includes reading the annual and financial reports of the top market participants and conducting in-depth interviews with top industry executives (VP, CEO, Marketing Directors, and Business Development Managers) to gain important industry insights.
Through reliable secondary sources and validated primary sources, the classification of the global markets and their geographic percentage splits were established. To obtain the final qualitative and quantitative data, all relevant variables that might have an impact on the market under investigation have been taken into consideration, inspected in great depth, verified through primary research, and assessed. This information was collected, added to, and thoroughly examined by professional analysts before being provided in this report. The process used to estimate the overall market size for this study is depicted in the following image as an example.
Report Code :
RL65335
Published on :
Sep 2023
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