+1 915 229 3004 (U.S.) | 
+44 7452 242832 (U.K.)
+1 915 229 3004 (U.S.) | +44 7452 242832 (U.K.)
The global spa market size was estimated at USD 161.56 billion in 2023 and is expected to grow at a CAGR of 13.25% from 2024 to 2030. The growth in tourism in Europe and Asian countries such as Thailand, Indonesia, and Vietnam has led to an increase in demand for spa services. As more people travel for leisure and business, there is a growing desire for relaxation and wellness experiences. These factors have contributed to the market growth in these regions, with an increasing number of tourists seeking out spa treatments and services during their travels.
The growth in wellness tourism in Europe has led to the opening of several new luxury spas and hotels in 2023. London witnessed the debut of four prominent names: Raffles, Six Senses, The Peninsula, and Mandarin Oriental, with the latter unveiling its urban spa concept in a new hotel in Mayfair, UK, according to europeanspamagazine.com.
In addition, Greece, Italy, Spain, Switzerland, and Austria are also poised to welcome new spa properties, further elevating the standard of health and well-being offerings across the continent. The rise of wellness tourism in Europe bodes well for the growth of the spa market in the region. The growing demand for high-end health and well-being experiences positions the spa industry for continued expansion.
With today's fast-paced and sedentary lifestyles, there has been a growing awareness and emphasis on wellness and self-care. More and more people, especially the younger generation, are recognizing the importance of prioritizing their physical, mental, and emotional well-being.
According to a survey of 1,000 UK men conducted by the destination spa group Champneys in 2021, over 22% expressed a desire to focus on their wellness and well-being, with Gen Z men being particularly keen on prioritizing self-care. Specifically, they are enthusiastic about incorporating skincare, massage, spa treatments, and nutrition into their lives. In addition, a quarter of respondents expressed interest in seeing more male-specific treatments in spas. The survey indicated millennials aged 25-35 and 35-44 are leading the way in prioritizing self-care and well-being.
Consumers are increasingly opting for massage therapies due to a growing awareness of the benefits of wellness and self-care. According to an annual survey by the American Massage Therapy Association (AMTA) in 2022, xx% of individuals view massage as beneficial to overall health and wellness. People are also turning to these spa treatments as a natural and non-invasive way to manage and alleviate physical discomfort.
The number of spa visits and locations is growing due to increasing awareness of the importance of self-care and wellness. As people seek relaxation and stress relief, spas provide a sanctuary for rejuvenation and pampering. This trend is driving market growth as more individuals prioritize their well-being and seek out spa services for physical and mental rejuvenation. The expanding variety of spa treatments and experiences also contributes to the appeal, attracting a broader range of clientele and driving market growth.
· Competitive benchmarking
· Historical data & forecasts
· Company revenue shares
· Regional opportunities
· Latest trends & dynamics
End-users who prioritize health, fitness, and overall well-being form a niche segment in the spa market. Individual consumers who seek spa services for personal relaxation, rejuvenation, and self-care contribute significantly to the end-user concentration in the market. These consumers may visit spas for various treatments such as massages, facials, body treatments, and wellness therapies.
Regulations often mandate that spa establishments and professionals adhere to specific licensing and certification standards. This ensures that services provided are of high quality, safe, and meet industry standards. Compliance with these requirements may increase operational costs but also instill trust among customers.
Partnerships play a vital role in the spa market, as they allow for the pooling of resources, expertise, and innovative ideas. Collaborating with other companies or organizations can help spa businesses access new markets, technologies, and customer bases. Moreover, partnerships can lead to the development of unique and compelling offerings. By partnering with others, spas can enhance their offerings, expand their reach, and ultimately provide their customers with a more comprehensive and appealing experience.
The day/salon spa segment accounted for a revenue share of around xx% in 2023. Day and salon spas provide a diverse range of spa services, including massages, facials, and body treatments, administered by skilled professionals on a day-use basis. Club spas, similar to day spas, are typically housed within fitness facilities. Salon spas, on the other hand, operate within facilities primarily offering beauty services such as hair, cosmetics, and nails.
The destination spa is projected to grow at a CAGR of xx% over the forecast period of 2024-2030. Destination spas provide a complete spa immersion where every guest partakes. Along with spa and body treatments, the all-inclusive programs encompass a wide array of choices, including fitness, mind/body practices, specialized diets, cleansing, energy work, personal coaching, nutritional guidance, weight management, sports medicine, and preventative or therapeutic medical services.
The cultural importance and widespread appeal of destination spas are evident through their frequent support by both locals and tourists. The recent surge in popularity of these spas reflects a growing interest among individuals in enhancing their overall health and wellness. Visitors are drawn to destination spas for a variety of reasons, such as seeking respite from city life, alleviating stress, or simply indulging in self-care.
Spa services availed by women accounted for a market share of xx% in 2023. A rising proportion of women have been experiencing stress, exhaustion, and fatigue. Massage therapies and similar relaxation treatments offered by spas are a viable solution for mitigating stress levels, given their ability to induce relaxation and bolster overall well-being.
The demand for spa services among men is projected to grow at a CAGR of xx% over the forecast period of 2024-2030. The rising trend of men seeking relaxation and pampering experiences at spas is evident, with a remarkable xxx% surge in male spa bookings from 2019 to 2023, as reported by Spabreaks.com, a prominent spa experience and booking agency. Many spas provide a wide range of treatments suitable for men, with most offerings and products being gender-neutral. This further drives the adoption of spa services among men offering service providers valuable opportunities to tailor their marketing efforts to specifically target male clientele.
The massage therapies held a market share of xx% in 2023. People prefer spa massage therapies for relaxation in serene environments with skilled therapists, tailored treatments, and holistic wellness approaches. These therapies offer physical benefits like tension relief and improved circulation, along with mental and emotional benefits such as stress reduction and enhanced well-being, all within a pampering spa experience. According to the annual SpaSeekers Spa Trends Report 2023, over the past year, demand surged for crystal healing massages by xx% and Turkish bath massages by xx%. Crystal healing massages incorporate crystals and minerals placed around the recipient to harness their healing properties during the massage. Consequently, the global market is anticipated to experience strong demand for massage services at spa facilities and hotels.
Global Spa Market share and size, 2023 To learn more about this report, request a free sample copy.
The demand for salon services is projected to grow at a CAGR of xx% from 2024 to 2030. Salon spas offer complete beauty and spa services like haircuts, hairstyles, facials, waxing, manicures, pedicures, and many other services. It also offers a range of relaxing and luxurious treatments that help brides unwind and de-stress before their big day. Brides often opt for services such as scalp treatment, facials, body scrubs, microdermabrasion, and many other spa services to ensure they look their best on their wedding day.
The spa market in North America held xx% of the global revenue in 2023. The regional spa industry is constantly evolving, offering new and innovative treatments that cater to diverse consumer needs. This includes incorporating technological advancements, organic and natural ingredients, and specialized wellness programs to stay competitive and attract customers.
The spa market in the U.S. is expected to grow at a CAGR of xx% from 2024 to 2030. The growing emphasis on holistic health and self-care in modern lifestyles across the U.S. has led more people to recognize the benefits of spa treatments for physical and mental well-being. As individuals face high levels of stress from work, personal responsibilities, and societal pressures, spa treatments offer a much-needed retreat for relaxation and rejuvenation.
The spa market in Europe held xx% of the global revenue in 2023. The designation of the Great Spa Towns of Europe as a UNESCO World Heritage Site emphasizes the historical significance and innovation of European spa culture. These renowned spa towns, spanning seven countries (Austria, Czech Republic, Austria, the UK, Belgium, France, Italy, and Germany), offer visitors a chance to experience wellness traditions deeply rooted in history.
The market features both established global firms and emerging players. Key industry leaders prioritize collaboration/partnerships, new openings, and service launches in line with evolving consumer preferences. Leveraging extensive global distribution networks, these major players effectively reach diverse customer bases and tap into emerging markets.
The following are the leading companies in the spa market. These companies collectively hold the largest market share and dictate industry trends.
· Woodhouse Spas
· Hand & Stone Franchise Corp
· Mandara Spa
· AYANA Hospitality
· Banyan Tree Hotels & Resorts
· Mandarin Oriental Hotel Group
· Four Seasons Hotels Limited
· Royal Champagne Hotel & Spa
· Miraval Group
· The Ritz-Carlton Spa
· February 2024: Canyon Ranch announced that it would host the first edition of its beauty and wellness festival, called Enchant at Canyon Ranch, from 17 to 21 March at its Tucson resort and spa in Arizona. More than 25 brands will be showcased at the festival, where their teams will host panel discussions, provide demonstrations, and offer bespoke services to attendees.
· February 2024: Rocco Forte Hotels announced the launch of its new five-star hotel scheduled to open in Naples in 2027. Following its renovation, the hotel will feature a rooftop with a panoramic pool, 46 spacious suites, a bar, two restaurants, private gardens, and a spa.
· December 2023: Mandarin Oriental Hotel Group announced the makeover and rebranding of the Gellért Hotel in Budapest, which will reopen in 2027 as the Mandarin Oriental Gellert, Budapest. The renovation aims to transform the historic Art Nouveau property into a luxury wellness destination, building on the group's reputation for revitalizing landmark properties.Top of Form
This report forecasts revenue growth at regional & country levels and provides an analysis on the latest trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global spa market report based on spa type, service type, end-user, and region:
· Hotel/Resort spa
· Destination Spa
· Day/Salon Spa
· Medical Spa
· Thermal/Mineral Spring Spa
· Others
· Massage Therapies
· Facials
· Body Treatments
· Salon Services
· Others
· Women
· Men
· North America
o U.S.
o Canada
o Mexico
· Europe
o UK
o Germany
o France
o Italy
o Spain
· Asia Pacific
o China
o India
o Japan
o Thailand
o Indonesia
· Central & South America
o Brazil
· Middle East & Africa (MEA)
o South Africa
Report Scope
|
Report Attribute/Metric |
Details |
|
Market Material 2023 |
USD 161.56 Billion |
|
Compound Annual Growth Rate (CAGR) |
13.25% (2023-2030) |
|
Base Year |
2022 |
|
Market Forecast Period |
2023-2030 |
|
Historical Data |
2018- 2022 |
|
Market Forecast Units |
Value (USD Billion) |
|
Report Coverage |
Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
|
Segments Covered |
Type, Material, Sales Channel, and Region |
|
Geographies Covered |
North America, Europe, Asia Pacific, and the Rest of the World |
|
Countries Covered |
The U.S., Canada, German, France, U.K, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
|
Key Companies Profiled |
Woodhouse Spas, Hand & Stone Franchise Corp, Mandara Spa, AYANA Hospitality, Banyan Tree Hotels & Resorts, Mandarin Oriental Hotel Group, Four Seasons Hotels Limited, Royal Champagne Hotel & Spa, Miraval Group, The Ritz-Carlton Spa |
|
Key Market Opportunities |
The rising focus of vendors on comfort-enhancing products |
The global spa market size was estimated at USD 161.56 billion in 2023.
The global market is projected to grow at a CAGR of 13.25% during the forecast period, 2023-2030.
Research on the market is done by industry professionals who provide personalized insights on the industry structure, market segmentation, Type assessment, competitive landscape (CL), along with penetration, and emerging trends. In addition to years of professional experience in their various fields and sectors, their analysis is largely based on primary interview (60%) and secondary research (40%) as well as years of professional experience. In addition, our researchers forecast the market's direction over the following seven years by examining past trends and the market's current position. Additionally, various trends of segments and categories that are geographically portrayed are studied and estimated using primary and secondary research.
The key level executives (VP, CEO, Marketing Directors, and Business Development Managers) of the major industry participants who are active and prominent as well as mid-scale businesses operating in this market were interviewed in-depth for this supply-side report by overall Global Market Research.
Extensive primary research was conducted to gain a deeper grasp of the market and industry. Both primary and secondary research, as well as years of pertinent professional experience, are used to support the analysis. By analyzing past and present market patterns, our experts were able to forecast the market's course over the following seven years. For the geographically offered categories in the list of market tables, it differs per category. In connection with the Global Market research report, we also conducted a number of primary interviews with senior level executives (VP, CEO's, Directors, Marketing Directors, Business Development Managers, CFOs, Technical Consultants, Key Opinion Leaders, Industry Experts, Decision Matrix Authorities, and other crucial individuals) of the key industry players who dominated the Global market.
The primary purpose of secondary research was to gather, identify, and validate the information necessary for the thorough, technical, market-focused, and commercial analysis of the global market. With the use of this study, it was also possible to classify and segment the market in accordance with market trends, geographic markets, and regional considerations linked to market type. Analysts have gathered data in the Distribution Channel for the study of the market from reliable sources including annual reports, journals, white papers, corporate presentations, company websites, international organizations of Energy and Power manufacturers, credible paid databases, and many others to gather reliable intel.
Both top-down and bottom-up methodologies were employed to assess the accuracy of the global market size. The market for as a whole was estimated using these methods for a number of different dependent submarkets. Secondary research was used to address the major industry players, and primary and secondary research was used to calculate their market shares in the various regions. This complete intellectual process includes reading the annual and financial reports of the top market participants and conducting in-depth interviews with top industry executives (VP, CEO, Marketing Directors, and Business Development Managers) to gain important industry insights.
Through reliable secondary sources and validated primary sources, the classification of the global markets and their geographic percentage splits were established. To obtain the final qualitative and quantitative data, all relevant variables that might have an impact on the market under investigation have been taken into consideration, inspected in great depth, verified through primary research, and assessed. This information was collected, added to, and thoroughly examined by professional analysts before being provided in this report. The process used to estimate the overall market size for this study is depicted in the following image as an example.
Report Code :
RL65652
Published on :
July 2024
Request a Free Sample Report
Speak to Analyst